VIAGRA

TitleVIAGRA
ClientPfizer Middle East
CategoryCommercial Film/Ad
Freelancer / AgencyWIDER Branding Agency
CreditsAbdulrazzak EKREMA, Taim Al-Rasheed
CountryTurkey

Advertising Commercials of 7 videos, they were a Proposal project presented for PFIZER ME in Cairo, EGYPT 2013, rejuvenated as videos in 2021
The campaign was named: VIAGRA “Pill Spell” referring to the period of post-pill, comparing pre and post having the Viagra Pill using the sense of humor in both visualization and comments in the Arabic Language.
“Symbolism Technique in simplicity” is essentially used to show the ideas in a considerate manner for the audience.
While one unified template was used in the seven ads, with limited but significant changes accordingly with the major symbol we are using in each advertisement.

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