Gymboost – Gold 2022

ClientMustapha IbenKhatab
CategoryIdentity - Brand identity redesign
Freelancer / AgencyYassine Basraoui

Gymboost is a community for trainees, where they get inspired and take action not only to get in shape but to spread a healthy lifestyle everyone can adopt to their day-to-day lives.
“A place where there are no more bodybuilding myths.To change these mindsets, we will need continuous educationand coaching.”
Gymboost believes real improvement comes from long-term plans requiring habits and behavior changes. Focusing only on results will lead to burnout and giving up because it takes time. That’s why Gymboost confirms the importance of progress and minor improvements, and giving guides and tips is not enough. It’s all about explaining how it works to help people make their own decisions.

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